Just like watching a car wreck, the grand final of Australia's Next Top Model ended in a disaster that you just couldn't look away from.
After a spectacular night of music, dancing and of course lots and lots of runway action, the gorgeous host Sarah Murdoch was accidentally told the wrong winners name (Kelsey), announced it, and then had to take it all back when it turned out Queenslander Amanda Ware was the rightful winner.
"I'm so sorry, oh my god, I don't know what to say. This is a complete accident, I'm so sorry." Murdoch said shaking her head.
Despite the epic blunder which is sure to be one of Youtube's most watched videos today (check it out below), all three ladies handled the announcement with good humour and grace. And it seems the outcome actually couldn't be better, with both Kelsey and Amanda walking away with a big wad of cash and a trip to New York.
“We apologise to Kelsey for the error, and Foxtel will be sending her to New York as well as awarding her $25,000 as a prize,” said Foxtel spokesman Jamie Campbell.
UPDATE: Even better Harper's are actually going to do a double run and print both covers, so it's win, win all round!
"We've listened to what our readers want and it's clear that under the circumstances, Kelsey also deserves a cover. Based on this, we've decided to print both covers and let our readers buy their favourite or both. The November 2010 issue is on sale 18 October." Edwina McCann, editor of Harper's BAZAAR
What do you think of how it was handled? And who do you think should have won? Comment below