Does this stylish Scandinavian look familiar? Well she should. Not only is Caroline Blomst the face of Rekordelig Cider (nom, nom, nom), but she's also the brains, face, legs and smile behind one of the biggest and best street style blogs in the world (Caroline's Mode/ Stockholm Street Style). We sat down for a quick chat with Caroline while she was in Melbourne this week for LMFF, and picked her well-dressed brains on what she thinks of the Aussie street style and online shopping disasters.
What do you think makes a great street style shot?
First it's the person, their sense of style and if they are wearing something that is really awesome. Also, for our Street Style images to be the perfect shot we need to have a good background and the perfect light. The person that you are shooting has to be relaxed and not posed; there are a lot of ingredients to get it right. So if we find someone in a great location with a great outfit during the day (we don’t use flash photography), then it’s a great street style shot.
Embracing the laid back local style (and shopping up a storm) in Melbourne.
How would you describe the Australian street style?
So far from checking out Melbourne, we head to Sydney next, I think in Melbourne people are very relaxed, Australians seem to dress more ‘beachy’ than Europe. People dress very casual during the day in comparison to the whole of Europe; they dress as if they are on holiday. You notice how casual people dress, especially just coming straight from Paris. But during the nighttime I have noticed Australians are very dressed up, however we are unable to shoot them for Street Style, as we don't do night shots.
Which Aussie brands are your loving the most right now?
I really like Ksubi for their denim, I recently bought a pair of their jeans in the Melbourne store and love the plus design on the side of the jeans. I also like Scanlan and Theodore, I love their shoes! I noticed them at the Opening Event for L’Oreal Melbourne Fashion Festival, which I attended as the Face of Rekorderlig Cider, one of the sponsors for the fashion festival. Before I came to Australia I had also heard about Lover and StyleStalker.
Caroline rocking her new Ksubi jeans at LMFF
DDGDaily is all about shopping online, care to share an eTail disaster story with us?
I ordered three great pairs of jeans from ShopBop online, just three pairs of good random designer jeans. They were favourite brands of mine and I was excited to have them delivered to me. But the delivery boy put the package outside the door and it unfortunately disappeared. Around my house it is normally so safe, but at the time the door was open and there were plumbers around walking through my house so somehow the jeans disappeared. It was very annoying, but the next day I just ordered the exact same three pairs so I could have them! It's an expensive online shopping disaster story! Also if you just get the wrong size of clothes delivered and are too lazy too return them, then its an expensive process!
What are your favourite stores to shop online?
I really love ShopBop, Topshop and Zara, they are all international brands. I actually shop online at these stores for myself quite regularly.
What were the last 3 things you bought online, and where from.
I bought a pair of flower-patterned jeans from Current Elliot and a necklace from the label Noir from ShopBop online. Recently I also bought a black bunny iPhone case from eBay.
Images courtesy of carolinesmode.com
PS - If you want to see what I, and my fellow LÓreal Paris Insiders got up the last few days, you can get all big brother on our shenanigans via the LÓreal Paris Australia Facebook page.
