BEAUTY PRICE DROP?! TELL US MORE...
Pretty comes at a price... but not so much anymore now that some of our favourite cult beauty brands have decided to impress our wallets by dropping prices across their best-selling lines. What does this mean for us beauty nuts? Time to stock up!
But hold ye' horses... before you race on out that door to nab yourself some beauty bargains or cyber surf over to some of your favourite cosmetic e-stores, here's a little de-briefing as to why Oz has followed suit with countries that support top-notch beauty prods for less.
Online shopping is prolific. No really, there isn't a product you can't buy online (did you know you can purchae an automatic toilet flusher for cats? I know... I'm scared too). Rising online shopping rates coupled with the increasing Aussie dollar sustaining its strength against international currencies has been the catalyst for beauty price drop shennagians from small to large beauty brands in a bid to keep customers shopping on shore. I'm no financial expert (save for an abnormally large mathematical brain when it comes to adding up the price of shoes and clothes during a shopping splurge), but I foresee a whole heap of other beauty companies soon playing copy-cat to the sprinkling of brands that have decided to join the price dive party. Drink to that!
WHO ARE THESE PRICE-DROPPIN' GENIUSES YOU SPEAK OF?
Laura Mercier:Laura Mercier’s Flawless Face range has undergone an exciting price drop for 2012, with key essentials dropping up to $20 in RRP. I'm super obsessed with their Secret Camouflage concealer, originally $65 now $49 (sa-weet).
Meccacosmetica.com: The cosmetics company has been oh-so-generous to their beauty followers by reducing prices on some of their iconic brands including Nars and Stila. Scoot over and score yourself Nars Sheer Glow Foundation for $68 (as opposed to $99). Barrrrgain!
Kiehl's New York: Last year, Kiehl's reduced prices from selected products. Now, they've decided to be ultra clever by cutting prices across the entire Kiehl's range - yippee! I've got my sights set on their Creme De Corps, down to a mere $15!
Decléor Paris: This luxe beauty range has undergone price drops of up to $50 throughout the line of skincare and body products. Take their Excellence De L'Age Regenerating Eye and Lip Cream for example, which has taken a nose-dive down to $105.
Biotherm: As part of their 10th anniversary in Australia, Biotherm delighted the beauty industry when it announced it would drop prices by up to 46% across their best-selling collections, including the Aquasource range, Biotherm Homme and the Skin Vivo range.
HAS THE BEAUTY PRICE DROP MADE YOU SWIVEL AROUND IN YOUR COMP CHAIR WITH EXCITEMENT? TELL US IN THE COMMENTS BELOW!
Image courtesy of Viva! Moda