MBFW 2012 Buyer Q&A: Sarah Curran founder of my-wardrobe.com


It’s not just the designers, bloggers and fashion editors who are doing the hard yards at Australian Fashion Week right now, there’s a whole section of the F’row dedicated to buyers from some of the biggest local, and international stores, including one of our faves my-wardrobe.com. We caught up with my-wardrobe.com‘s founder Sarah Curran to find out what she’s on the hunt for the Australian Fashion Week.

Describe your style in 5 words or less:
Structured and understated, killer heels and always a piece of statement jewellery

What is your favourite thing about Aussie style:
My favourite thing about Australian style is that they can wear something to the beach, then throw on the incredible accessories and head straight out to a function or event. They are so laid back with their style, whereas Europeans can be very contrived and put together.

Which Aussie labels sell best on My-wardrobe:
We love Zimmermann over here!

Which designers are you most looking forward to seeing and why:

Michael Lo Sordo, because my Australian team keeps talking about him, Zimmermann and Camilla because they are both part of the my-wardrobe.com portfolio, Ellery because I am intrigued by her, and Christopher Esber because I am a big fan of good tailoring.

Do you have any secrets for surviving Fashion Week?
Have a big breakfast and drink water whenever you can! My fashion week schedule is so packed I probably won’t sit down for a proper meal until the evening. I also love my Siseley black rose mask which I will slather on before bed so I am ready to face the next day.

Other than my-wardrobe what is your fave online store?
I am absolutely obsessed with the Jo Malone online store. I can spend hours looking for the perfect home fragrance for my house.

What is the last thing you bought online?
A little surprise for my son Jake from hamley.com (a toy shop in London) but I am not going to say what because I don’t want to spoil it for him.

Kate McKibbin (Editor)

Kate McKibbin (Editor)

Before launching DDGDaily.com in 2007 I worked for a whole bunch of women's glossies both here and in the UK including Shop Til You Drop, New Woman (RIP), Grazia.com.au (also RIP), Cosmopolitan UK, and I even had a column in FHM (RI... I might be jinxed!). And before all that I was listing shopping as my number one hobby from about the age of five.

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