It's not just the designers, bloggers and fashion editors who are doing the hard yards at Australian Fashion Week right now, there's a whole section of the F'row dedicated to buyers from some of the biggest local, and international stores, including one of our faves We caught up with's founder Sarah Curran to find out what she's on the hunt for the Australian Fashion Week.

Describe your style in 5 words or less:
Structured and understated, killer heels and always a piece of statement jewellery

What is your favourite thing about Aussie style:
My favourite thing about Australian style is that they can wear something to the beach, then throw on the incredible accessories and head straight out to a function or event. They are so laid back with their style, whereas Europeans can be very contrived and put together.

Which Aussie labels sell best on My-wardrobe:
We love Zimmermann over here!

Which designers are you most looking forward to seeing and why:

Michael Lo Sordo, because my Australian team keeps talking about him, Zimmermann and Camilla because they are both part of the portfolio, Ellery because I am intrigued by her, and Christopher Esber because I am a big fan of good tailoring.

Do you have any secrets for surviving Fashion Week?
Have a big breakfast and drink water whenever you can! My fashion week schedule is so packed I probably won’t sit down for a proper meal until the evening. I also love my Siseley black rose mask which I will slather on before bed so I am ready to face the next day.

Other than my-wardrobe what is your fave online store?
I am absolutely obsessed with the Jo Malone online store. I can spend hours looking for the perfect home fragrance for my house.

What is the last thing you bought online?
A little surprise for my son Jake from (a toy shop in London) but I am not going to say what because I don’t want to spoil it for him.

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