We call them cult beauty buys for a reason. They're the classics that have either been around for yonks and have become staples in our makeup bags and bathroom cabinets or they've gained iconic status thanks to the power of word-of-mouth. And we're not talking about expensive campaigns (Chanel) or celebrity endorsements (Proactive), we're talking about the best-selling tried and true beauty products we've all been using for years and never plan to give up.
To be branded a cult beauty buy, the product must possess three distinctive qualities: stellar results, a ground swell of devoted
groupies customers and the ability to control people's minds (well maybe not the third one, that's a different kind of cult, whoops.)
From signature scents to skin-care saviours and pout perfectors, get the dish on which best-selling, global grooming goodies have had the beauty world buzzing throughout the decades.
What are your all-time favourite cult status products? Tell us in the comments below!