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Roadtested: Nails Inc Denim Effect

Nails Inc Denim Effect


Feathers, sequins, velvet, and now denim?! Seriously, what will they think of next! Actually … I think they’ve thought of it all. Well that’s just awkward.

Anyhooz, today I’m chatting to you beauty buffs about a little nail delight that graced my (overflowing) desk this week: Nails Inc Denim Effect. This little guy was released late last year following the success of leather nails.

Personally, I think this review is perfect timing, considering all the prawn tacos and vodka sunrises I consumed throughout party season have now rendered my jeans a little too tight for comfort (cue melancholy violin music), so wearing denim on my claws is the next best thing.

Nails Inc Denim Effect


In simple terms, the polish is a clever little matte indigo shade (dark jeans lovers will adore this!) that applies glossy and dries down to a denim effect finish. It also contains subtle silver undertones, which I initially thought were tiny glitter flecks.

I’m hella’ impressed with the opacity of the formula — it’s pretty much a one coater and the dry time is instant.

It’s a little on the thick side, though, and so many times I underestimated how much polish I’d actually loaded onto the brush and was left with blobs all over my fingers, but by the second time I kinda nailed it.

The feel of it once it sets is what you’d get if you mixed a matte blue with sugar, although it doesn’t catch on clothes (yea boi!).

As a word of warning, you absolutely have to be of steady hand to pull this off, and not a Wobbly Wilfred like myself; otherwise you’ll end up with quite a few lumps, bumps and smudges that aren’t all that appealing (unless you’re in kindergarten, in which case, go for it!)

Nails Inc Denim Effect


From a distance, the final effect looks like navy talons. A little bit closer, and they indeed look denim-y. Up close in HD form, and they seem as though a poor paint job has been executed on some seriously lacklustre claws. But honestly, I think I really like the look of these and it’s all in the name of fun and beauty experimentation, right? Plus, they’re the simplest (and cheapest) way to update your denim collection.

Here’s to hoping they release a white washed or acid denim finish. Now that would be the shiz.


Nails Inc Denim Effect, $38, feelunique.com

Will you be whipping up a Nails Inc Denim Effect mani any time soon? Tell us in the comments below!

Kristina Ioannou (Beauty Editor)

I like 2pac and lipstick and using the word 'lol' when I have nothing else to say. Lol.

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Mmmmm I really don't know about this... and I love denim ha ha ha


This sounds interesting. Would love to try this.


This looks cool, I hadn't seen this textured nail polish look before.


What will they think up next? Yeah I'll give it a go.


I like the look but it's not one for me.