Irene Falcone lives and breathes the certified organic, toxin-free life, after ditching the heavy-duty preservatives found in traditional cosmetics in favour of all-natural, chemical-free beauty and healthy living products. Her personal journey led her to launch www.nourishedlife.com.au, an online portal that connects her customers to all-natural, high quality beauty, lifestyle and superfood products. Today Irene chats about some of her favourite prods from the site as well as her naturally beautiful makeup regime.
1. What inspired you to start your online store?
I have always been obsessed with beauty products, but a few years ago, after being fed up with feeling tired all the time I decided to change my entire lifestyle and “go organic”. This meant changing over all my beauty products as well as my diet. I found the process of swapping all my beloved products very confusing and overwhelming. I created Nourished Life so other Australian women wanting to do the same could have one place to find all the information and products they could need to live a more toxin-free life.
What are your top 5 can't-live-without beauty products?
2. What’s your favourite hairstyle to rock during the week?
I love a pin straight, slicked back ponytail.
3. How do you keep your skin in shape?
I only use organic skin care products! Right now I'm loving the Dr Alkaitis raw organic skin care range. This range is massive in the US, especially among celebrities and models (who rely on perfect skin for their jobs), but only just hit the Australian market last year.
Which beauty secret do you swear by?
A good night cream can knock years off your face the next morning!
4. What's your best tip for starting your own business?
Only do what you love.
5. What’s the best beauty advice you've ever been given?
6. How do you unwind on the weekends?
I love sitting in my garden reading the paper with my husband while the kids are buzzing around. To me that is pure bliss.
7. Describe a typical working day.
My day is actually pretty hectic. I love taking phone calls and helping customers find the right products for them so I spend a lot of time talking on the phone. When I’m not talking to customers I’m seeking out and researching new toxin-free goodies for the shop!
8. Favourite fragrance? What does it remind you of?
Jasmine! It reminds me of high school in Summer, racing home and jumping in my friend’s backyard pool in Sydney’s Northern Beaches.
9. Favourite beauty brand and why?
I love all the brands that I stock, but I am totally obsessed with the 100% Pure brand! The range includes skincare and cosmetics and all the products are made with fruit and vegetables. This is the beauty brand to watch!
10. If you could wear one colour of polish for the rest of your life, which would it be and why?
The RGB in TOO RED, it’s the perfect candy apple red!
11. Walk us through your daily makeup application.
I'm actually a real multi-tasker with my makeup now that I'm running my own business and a bit time-poor. I always use a primer after my moisturiser, then a good dusting of mineral makeup (I love the La Mav mineral makeup), then I use a lip/cheek tint (like the 100% Pure Cherry lip/cheek tint), a volumising mascara (Lavera maximum volume mascara) and I'm done!
13. What do you love most about being an online store owner?
I love everything about owning my own store, but interacting with my customers and being able to help them make the move to natural and organic products really rocks my world.
14. Favourite celebrity hunk?
15. If you could be any superhero, who would it be and why?
Wonder Woman. That Magic Lasso would come in very handy at Nourished Life HQ.
Visit www.nourishedlife.com.au for your toxin-free, all-natural beauty fix