Best before: All you need to know about makeup expiration


Just like you wouldn’t drink off milk, it’s important not to put makeup on your face that’s past its use-by date. “What if I can’t remember where I bought it”, you ask? Well that’s really a sign in itself and therefore you should kick it to the curb! But in all seriousness, this is where a girl’s gotta put her senses into play.

How does it smell? Does it feel on your skin the way it did when you first bought it? Is it not doing what it used to? All can be signs of a product that needs to be purged — and fast!

A handy hint is to mark your makeup with the date you bought it so you can keep tabs on how long you have been using it, because the last thing you want is to transfer bacteria onto the skin especially around the delicate eye area and mouth, where you’re most likely to contract infections or breakouts. It’s also important to note that all-natural products won’t last as long as their chemical counterparts. Less preservatives = less longevity.

While it can be a lot harder to judge if your foundation isn’t quite what it used to be compared to the obvious signs of an NQR Moo Juice, we’ve made it simpler thanks to this little guide on how to know when your fave prodz are ready to be sent to beauty heaven.

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By Jessica Savoia

Learn something new about makeup expiration? Tell us in the comments below!

DDGD - Team

Our beautiful team of interns range from beauty addicts and fashion fiends to the social media obsessed - but they all fit in with the site like a pug wearing a Ryan Gosling t-shirt while baking cupcakes. They're putting in the hard yards testing products, creating tutorials and compiling lists so they can make your life that little bit shinier every day.

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Wow I had no idea about the dates, a few of my products are well out of date then lol


Oh wow really helpful article, I think I need to do a makeup clean out soon