You can't help but love Aussie stylist and fashion guru Jess Dempsey, the brains behind renowned style blog What Would Karl Do. With a beautifully outgoing personality and a wardrobe that would put Anna Dello Russo to shame, we were fortunate enough to interview the enviable beauty about her fave primping prods and grooming routine.
1. Can you please walk us through your career as a blogger and fashion stylist.
I started my blog in 2010 after a trip to Europe with my sister-in-law. We visited Dubai, London, Milan and Paris. We did a heck of a lot of shopping and I came home with a suitcase full of high street clothing with a hint of designer accessories and I really wanted to show someone. I decided to start my blog as a way of expressing my fashion and styling and if anyone wanted to see it, it was a bonus. My readership started to grow, mainly in the UK, USA and Spain with the coverage from ASOS I was getting and then out of nowhere, Australia caught on. I have had many highlights as a blogger from being featured in many local and international magazines, attending Paris Fashion week for Wella, being in a Boohoo.com TVC, two Westfield campaigns and now the fashion ambassador for the Werribee Plaza (my home town). As a stylist, I had a few clients I worked with on the Logies for about three years and I began my full time fashion career working for Hugo Boss as their Visual Merchandiser. Today, two babies later, my style has changed slightly and my readership has grown with me to see me through my late twenties, two pregnancies, my thirtieth birthday and today.
2. What are your top 5 can't-live-without beauty products?
3. What's your favourite hairstyle to rock during the week?
Messy, unbrushed, hair out.
4. How do you keep your skin in shape?
I use La Clinica Organic skincare only! It is so beautiful and always keeps my skin looking amazing, I won't use anything else.
5. Which beauty secret do you swear by?
Lash extensions — not a secret but the best to keep you looking great!
6. What's the best beauty advice you've ever been given?
Drink lots of water, caring for your insides reflects you on the outside.
7. How do you unwind on the weekends?
Trackies, comfy t-shirt, no makeup and extended shower time to use a scrub on my face and treatment on my hair.
8. Describe a typical working day.
Wake up, feed the baby whilst doing my first instagram post and checking all my socials. Get out of bed, make the toddler his breakfast, dress him, dress the baby, shower and dress myself, hair, makeup, shoes on, get coffee. Come home, baby to bed, toddler to kinder, get on the laptop and answer a million emails. Feed baby, tummy time, put him back to sleep and start my next blog post. This goes on and on and some days I might attend a meeting or event, so slot that between the feeding. Kids in bed, back online and publish that blog post and keep up on the socials! Phew! I'm out!
9. Favourite fragrance?
Chloe by Chloe, reminds me of shopping in Singapore where I bought my first Chloe bag and smelt this fragrance as I walked into the store.
10. Favourite beauty brand and why?
La Clinica, the most beautiful organic skincare range I have ever used; my skin has never, ever looked better, even through pregnancy!
11. If you could wear one colour of polish for the rest of your life, which would it be and why?
OPI Shellac Candy Pop, it’s a great pink and won't distract from my outfit.
12. Walk us through your daily makeup application.
Clean face, first use my La Clinica daily cream then add my Embryolisse primer before putting on my Armani foundation. I then use the Napoleon Contour and Highlight Palette and contour the cheek and highlight the cheekbones (not sure if this is the right thing to do but I do it). I apply my trademark liquid eyeliner and the flick at the ends. Mascara on the top and bottom lashes even though I have extensions, a little filling in the eyebrow situation and a brown eyeliner pencil in my bottom inner eye. I may or may not add eye shadow but I will finish with some tinted lip balm.
13. Who inspires you?
Blake Lively, she is so fresh looking and always portrays a flawless, natural and rosy look.
14. What's the best thing about being a blogger?
Sharing my journey with my readers!
15. Favourite celebrity hunk?
Ricky Martin, helloooo!!!
16. If you could be any superhero, who would it be and why?
I don't like superheros, sorry!
Visit whatwouldkarldo.com to check out more of Jess' exciting fashion and baby adventures!