Modern Glamazon: 3 tips on launching an app with Lauren Silvers of Glamazon
Unless you're the type of person who is super duper organised with all your beauty appointments and has everything — from your eyebrow wax to your relaxing massages — prebooked months in advance, then there is a chance that you've decided to get a beauty treatment done on the spur of the moment and have spent a fair amount of time searching your area for the right treatment, the right price and checking out reviews before, then contacting them to see what appointments they have available only to find out that they're closed and you have to start the whole process again.
WANT MORE? If you liked these tips on launching an app, then check out more of our expert advice here.
Well, that is exactly where Lauren Silvers' Glamazon app comes in to completely change your life. With personally selected salons that have been vetted for quality (so you'll never leave with a dodgy orange tan or missing brows) you don't need to worry about the service you'll receive, plus since you'll most likely be booking last minute to fill in for cancellations there are discounts aplenty! Combined with the ability to pay through the app, the whole package is just too good to pass up! I chatted with the girl behind Glamazon, Lauren Silvers herself, about how she went about developing this game changing app.
1. What led you to develop your app?
My fast-paced lifestyle and constant desire to look polished for my PR job was the real catalyst to recognising there was a gap in the market for a simplified salon booking mechanism. I was frustrated with my inability to connect easily with local salons and other beauty service-providers. I discovered there was a real opportunity to develop a mutually beneficial utilization platform for salons and customers — one that filled in vacant appointment slots for salons, giving them the opportunity to make more money, whilst offering a convenient and easy booking tool for customers, saving them time and stress.
2. How did you go about developing your app?
Having come from a beauty and fashion PR background, the idea of coding and app development was daunting to say the least. I knew I wanted to develop my app locally as I am very hands-on when it comes to executing my vision, so face-to-face contact during the day was a prerequisite. I trialled a few agencies and development teams over the course of six months and was finally introduced to my amazing developers through my business mentor. A lot of the time you just need to trust your intuition and this was one of those times where it just felt right.
3. What advice would you give to someone who is thinking about starting their own business/launching an app?
Starting an app, particularly if technology is outside the realm of your skillset and expertise, is not for the faint hearted. A lot of research is involved in order for you to even be in a position to understand the language and everyday jargon. My advice would be to surround yourself with mentors and advisors who have walked the same path before you and learn from their experiences. These people will not only be fantastic guides but they will hopefully have the contacts and connections to help you move forward. Finally, don’t be afraid to ask for help — you never know what you can achieve by simply asking the right questions to the right people.
Go ahead and check out Lauren Silvers' app Glamazon now!